“New Ways to Search:
NFL Game Day fits”
Concept & Art Direction
Google x NFL
Agency: 72&Sunny NY
:30 BROADCAST COMMERCIAL
New season. New tunnel fits. New ways to search in the new Google app. With 4 weeks to air, we pulled together footage of some of the NFL’s most stylish players to demonstrate and highlight the visual search feature in the new Google app.
Featured players:
Derwin James, Aaron Donalds, Cam Jordan, Stefon Diggs, DeVonta Smith
Team: Whitney Yando, Clare Jensen, Rob Liggins, Vincent Tacchi, Tamia Little, Gabriel Lang, Nicole Schofield, Julia Lafferty, Connor Gomez, Lauren Schroeter, Natalie Mayer, Ryan Laird.
Editor: David Brodie (Rock Paper Scissors)
Music: All Eyes on Me - ALLISTER X
Sound Mix: Lime Studios
Animation: Artjail & Mixtape