“Starving Artists”
Art Director & Lead Creative
Snickers Crisper
BBDO
SPOTIFY ALBUM
Hunger keeps inventing new problems. So we invented a new snickers. And an album. For the Snickers Crisper launch campaign, we produced an album of music by combining two opposing genres for each song. Each genre representing a different hunger symptom. Example: Sleepy = Lullaby and Angry = Metal
THE TUNES
AWARDS
One Show- Merit - Innovation in Radio
One Show- Merit - Custom Content
Radio Mercury Awards- Winner - Best Use in Integrated Campaign
Radio Mercury Awards- Finalist - Most Innovative Use
Montreaux International Awards- Gold
Epica Awards- Silver
IAB Mixx Awards- Silver
Kinsale Shark Awards- Bronze - Radio
Kinsale Shark Awards- Shortlist - Integrated
Warc Media Awards- Grand Prix